As a webmaster, you might have heard of two of the most important parts of the core Google algorithm: Penguin and Panda. Penguin looks at the quality of incoming links. Panda, on the other hand, takes the opposite tack and looks for low-quality content on the site.
Panda was initially introduced to deal with the issue of the vast number of content farms populating the internet at the time. It has now evolved to become part of the core algorithm and is now running continuously. The side effect here is that it makes it harder to know when a site has been penalized for a Panda violation.
It was also initially rumored to consider user-generated content such comments into consideration. This is not true and Panda only looks at the content on the page. Another myth was that of the length of the content. Numbers like 250 words or 350 words were thrown about. This also appears to be wrong as Google recommends that the word count should reflect the needs of the content in question. There are sub-100 word posts that rank at number one along with featured snippets.
What we do know is that first of all the content should match the query. If the title of the page or the anchor text of an inbound link does not match the content, then this could be an issue. In that case, it would be better to add a paragraph or two adding relevance in order to avoid getting penalized.
Going forward, create high-quality content and you will have nothing to worry about.
Search engine marketing in California goes beyond simply having a WordPress-fueled site and picking and choosing keywords and phrases. Once you optimize your content for search engines, the next step is to do the same with your WordPress pages.
Cut the Clutter
WordPress comes with some defaults that are fine for when you’re first creating your site. After you have everything set up, remove defaults you don’t need to minimize clutter and make your site more appealing to visitors, especially mobile browsers.
Create Relevant Categories
Change the “uncategorized” default in the admin area and replace it with a category that’s actually relevant for your site. For SEO purposes, relevant categories for your posts will definitely help with ranking.
Switch to a Static Page
If you want to do more with your WordPress page than showcase blog content, make your page static. This feature minimizes indexing and duplicate content errors and places more of an emphasis on other content on your site.
Install Google Analytics for WordPress
Avoid 404 errors and be aware of what’s going on with your WP pages by installing Google Analytics for WordPress. No California Internet marketing strategy is going to be effective without accurate stat tracking. Visitors are tracked by username, so you also won’t get false data from administrators accessing the site.
Choosing the right California Internet marketing company is another step you can take when looking to get the most out of your WordPress site. Working with a team that stays aware of trends and technology shifts can give you more time to focus on your business.
Sticky Web Media is a Los Angeles marketing agency that helps increase visibility in search through localization and SEO marketing.
By now you probably have a website for your company. A lot of work has gone into fine tuning the content and on page SEO and now you need to address the other big requirement of being online: Social Media.
The first step is to get on the three main social networks. That would be Facebook, LinkedIn and Twitter. The Facebook page for your company is extremely important as a lot of Facebook users, first check on the social network for your company when searching.
The importance of the LinkedIn presence will depend on whether companies in your category share a lot information in the space or if you are looking to hire regularly. Still you will need a basic presence.
A Twitter account is another basic necessity to reach specific types of people. Technology, News and Health are good reasons to be on Twitter.
Once you have the big three networks, then you need to claim your company’s account name on as many networks as possible. On the larger networks, you will need to be able to start promoting your company whenever the need arises, for that a long term account on those will be important. On the smaller networks, claiming your company’s name can also avoid misrepresentation and fraud.
The easy part is done. Now you can focus on figuring out which network to start promoting your content and company.
There are a lot of good free tools available online to help with SEO and online marketing tasks. Unfortunately finding them is not easy. There are thousands of useless shareware/paid tools, ebooks etc. Here are the best free tools we found:
Google Webmaster Tools – This is a must have for any webmaster or website owner who wants to improve their seo and organic web traffic. It is now known as Google Search Console
Bing Webmaster Tools – Some sites still get a lot of traffic from Bing so while it is not as essential as Google’s, it is still worth signing up.
Google Instant – This is the Google Search feature that autocompletes as you type. It can be a very good indicator of what people are searching for online.
Google Trends – Use this to check out trends, search volumes and the seasonality of keywords. This uses historical data so it might not always be accurate as certain circumstances can change.
Ubersuggest – Will give you all the Google Instant results for a broad keyword search. Good tool for keyword research.
MailChimp – Is an email list marketing service that is free for lists up to 2000 subscribers. Good way to start your email list.
MergeWords – Take two words and it will give every different combination of those words that work. Great for working on the long tail content.
SEO Tools for Excel – This turns Excel into a dream for SEO professionals. This does have a learning curve so is not recommended for beginners.
When it comes to running an online business, your landing page plays a vital role in your success and profitability. According to digital agencies, inability to set your landing page up properly will hurt your business in more ways than you know. On the other hand, following the proper steps can significantly increase your sales.
You must first focus on creating a compelling headline so that your prospects will want to read the rest of your sales letter. That requires you to understand their needs and to communicate how your product or service can help them. A good digital agency can help you create a great headline so that you can experience the best possible results.
Pitch Your Offer
Now that you have your prospect’s attention, it’s time to make your sales pitch. You must now carefully describe the benefits and features of your product or service so that your prospects will understand all the ways it will help them. An effective digital ad agency will likely suggest using short paragraphs so that your landing page is easy to read.
No matter how good your product or service, most customers are naturally mistrusting of businesses with which they are not familiar. Most people have bought a product that did not work as it was intended. You can combat this problem and gain trust by offering to give a refund to those who are not happy with their purchase.
Call to Action
At the end of your landing page, you must include a call to action so that your prospects become customers. For the best results, include a short list to remind them of the benefits they are about to receive.
Sticky Web Media is a digital agency offering advanced marketing solutions to businesses of all sizes. Learn more at Stick Web Media.
Google is using machine learning to improve its search engine results. The system, known internally as RankBrain was first revealed by Bloomberg and eventually confirmed by Google. Here is everything that is known publicly about the new ranking signal:
RankBrain is the name of Google’s maching learning AI system that functions as one of the ranking signals for its search engine algorithm. Machine learning is where the system (or computer) learns and teaches itself over a period of time. The longer and more inputs it has the better it gets.
It is the third most important ranking signal in the search engine algorithm. Here it is from the bloomberg article:
“RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query, he said.”
From what has been rumored so far, it appears that RankBrain is query refinement tool rather than an outright modifier. What this means is that it will not affect individual pages in the index ranking directly. Instead it finds better matches for the query entered. For example, a search query for “good florist nyc” might have its own results. However the query “best florist in new york city” will have more data and is likely to be more accurate so RankBrain will identify that query with this and show these results instead.
At present from the time an article is published, it can take as long as weeks or as little as minutes for the page to appear the in the Google search results. This does depend on the page, the site and how fresh that content needs to be. The more popular the site and the more pages it has in the index, the more likely that the Google crawlers will visit sooner.
Now, Google is working on getting content into the index even faster. They have been testing a real time index API.
From Search Engine Land:
“Google is testing a real-time indexing API. In a talk Thursday at Google I/O, Google’s Richard Gingras said the purpose is to give trusted publishers a way to send Google their content immediately, without Google having any delay in discovering that content. Google can then surface that content to searchers immediately, in real-time, without any delay.”
Something to note is that the API will only be open to trusted publishers. Although it will likely expand to a program where sites can achieve some kind of trust score to qualify. This will likely have little impact on SEO as fresh content generally applies to categories like news, reviews and current events.
It is also possible that in the long run, the majority of the index will be through this API. This could be another method of reducing webspam, and ultimately improving the quality of search results.
In email marketing, it’s crucial that you never stop the growth process.
Once you’ve started creating a list for your customers through email marketing, you should always strive to make it grow. This will bring in more customers to your business. Following this, you’ll also have the potential to increase sales and increase the awareness of your business through the power of email. This is important for you as a business because you’re always looking to grow. Whether you have a list of 500 or 500,000, it’s always important to stay ahead of the game. This is how some of the largest companies function. They continue to add new names to their lists and create tremendous opportunities for their engaged fans, customers, and future clients. This will help you reap the benefits and provide your company with more business.
Reach Out To Customers
Keep your customers engaged and use multiple techniques to make your email marketing campaigns better and more influential. The first and most important strategy should always be to bring in new customers. Ask your current customers to share you email messages with their network of friends, family and colleagues. It’s a process that takes both time and continuous effort but if you do this correctly, the sales will follow.
The only way to rank higher on Google (or any other search engine for that matter) is to get more backlinks. The best content in the world is pointless if nobody sees it. This is why actually building backlinks is important. The more backlinks to you get, the higher you rank. There are a few very effective ways to build backlinks, here are two of them:
Firstly, you should be aware that social shares do not count as backlinks. Facebook and social networks do not let Google index inner feeds nor do they provide access to the sharing API so these do not directly count towards backlinks. However, social sharing is one of the best ways to get your content in front of as many people as possible. The more people that see it, the higher the chance that someone who runs a website will find the content and link to it. For example, a recipe shared on Pinterest might get picked up by a food blogger doing a recipe roundup. That backlink is extreme valuable as it is also related to the original post.
This technique will work for almost all types of websites. The idea here is to do roundup that will involve linking to a set of articles. Let’s take the above example of a recipe roundup. This round up could be called “The top 20 ways to cook eggs”. This round up will feature every single way of cooking eggs from various different blogs/websites. This will lead them to both link back to you, as it promotes their own work. In addition they are also more likely to share your post to their entire social network.
More and more searches on Google result in a featured snippet at the top the of page above the search results. The snippets only show for question based keywords like “how to create a graph in excel” etc. Getting your content in the featured box can be extremely valuable, as an online study found that the average click through rate increased 114%. Here are some factors that go into getting content into the featured snippet:
Inbound links don’t count towards being featured. They only count for getting into the first page of Google, which is a must.
The target search term will need to be one of your headers on the page. The headers are defined by any of the main H HTML tags.
The text you want to appear in the snippet will need to be below the header and should be approximately 54-58 words in order to fit the snippet correctly.
Avoid lengthy text with multiple steps. Sites that have done so have only the steps listed without any other information.
For the few non question based queries that show snippets, Google pulls a paragraph of text rather than any instructions.
Start the first sentence of your snippet with a structure that is similar to an answer. You can use phrases like “start by”, “begin with” etc.
Follow these few tips and you should be able to get content ranked in the top five or even the first page into a featured snippet.